GGR

GGR (Gross Gaming Revenue) is the total amount players wager minus the winnings paid back to them — the top-line revenue figure of any gambling operation before bonuses, taxes and fees are deducted.

The formula is simple: GGR = total stakes − total player winnings. For a casino vertical, GGR maps closely to game hold; for a sportsbook it fluctuates with results, which is why sportsbook GGR margins are reported over longer periods.

For B2B operators, GGR is the reference number almost everything is priced against:

• Gaming taxes in most regulated markets are levied as a percentage of GGR.
• Platform and aggregator fees are typically structured as a GGR share.
• Licence reporting to regulators such as the MGA or UKGC is filed on GGR figures.

Because GGR ignores bonus costs, two brands with identical GGR can have very different profitability — which is why serious commercial analysis always pairs GGR with NGR.

Why it matters: GGR is the common language between operators, suppliers, regulators and tax authorities. If your platform cannot report GGR accurately per market, per vertical and per game provider, you cannot file taxes correctly, reconcile supplier invoices, or benchmark brand performance.