Live Casino
Live casino is a vertical of online casino where real dealers run table games — blackjack, roulette, baccarat, and game-show formats — streamed in real time from studios, with players betting through a digital interface.
For operators, live casino is almost always supplied B2B: specialist providers operate the studios, dealers and streaming infrastructure, and operators integrate the content via a game aggregator or direct API. Because outcomes come from physical equipment rather than an RNG, live casino is certified differently, with requirements covering studio integrity, card handling and video evidence.
Commercially distinctive features:
- Highest average bet sizes of any casino vertical, making it the anchor of VIP programs;
- Dedicated and native-language tables available to larger operators as a differentiator;
- Game-show titles that blend RNG multipliers with live presentation and attract casino-first audiences;
- Session lengths typically longer than slots, supporting retention.
The main operational considerations are provider fees (often a GGR share with table minimums) and stream quality across target markets.
Why it matters: live casino consistently ranks among the top revenue verticals in mature markets, and its VIP economics can define an operator's margin. A weak live offering is a visible competitive gap in any lobby.